Free or near-free wins
- Instagram story before each quiz — short clip with the round themes. Tag the venue.
- Local Facebook groups — post Monday morning for a Tuesday quiz. Don't link, just describe.
- WhatsApp group for regulars — opt-in only. Send the date + theme each week.
- Bring-a-friend prize — first-time team gets a free round of drinks. Existing teams get pizza vouchers for bringing them.
Worth a small spend
- A6 flyers on the bar — print 200 for the cost of two pints. Hand out during the previous quiz.
- Local Reddit — answer threads asking "things to do this week in [city]". Be helpful, not spammy.
- Eventbrite listing — free, drives Google search visibility.
- Partner with one nearby business — bookshop, board game café, kebab shop. Cross-promote each other.
Skip paid ads until you've nailed the four free moves above. Most pub quizzes that struggle aren't underspending — they're underdelivering on word of mouth.